Saturday, April 30, 2005
RE: Our Saturday Feature - 10 Tips for 10 Million WomenTM.
Welcome to the re:invention 10 Tips for 10 Million WomenTM Saturday Feature. Each weekend we feature a woman entrepreneur and her personal 10 tips for success. We hope this feature will be a powerful example of "women helping women win." Our goal: a wisely-stocked toolbox for women entrepreneurs, with practical business and marketing ideas you can use today to turn your million dollar dream into a profitable and actionable reality.
This week's featured woman entrepreneur is Gail P. Zelitzky, Co-founder and Principal of Silver-Robins Consulting (Chicago, IL), a business performance coaching firm.
about Gail Zelitzky and Silver-Robins
Silver-Robins Consulting (www.silver-robins.com) is a business performance coaching firm offering both individual and group coaching. Silver-Robins Consulting helps businesses grow by developing and implementing new sales and business strategies. In addition to individual and group coaching, business owners can participate in a Business Performance Roundtable, a peer advisory group format facilitated by Silver-Robins consultants. Silver-Robins Consulting can also create custom-tailored seminars to meet training objectives on sales, customer service, leadership and management.
CLICK HERE FOR GAIL'S 10 TIPS
Share YOUR knowledge, WISE WOMAN! Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.
Thursday, April 28, 2005
RE: Women & Investing: Merrill Lynch Says Chicks Rule.
Now here's some good news. According to a telephone survey conducted with 1000 investors in the US by Merrill Lynch Investment Managers, WOMEN make fewer mistakes than males when investing their money. Women are also more likely than men to learn from errors.
- Only 35 percent of women have held a losing investment for too long, compared to 47 percent of men.
- Men will jump on a hot stock tip without doing any research almost twice as often as women (24 vs. 13 percent). Study findings suggest women tend to resist so-called hot stocks because they usually have a financial plan in place and are not persuaded to switch course.
- Among men who reported buying securities before looking into them, 63 percent admitted that they had made the same mistake again, topping the 47 percent of women who repeated their error.
According to Hannah Grove, Merrill Lynch Chief Marketing Officer: "With men it was a lot more of a gaming mentality, in that they wanted to engage in investing and compete to win... whether that was owning a stock that was going to triple or quadruple in value, or beating some market index...Women have the discipline to adopt a financial plan and to stick with it. That's the secret to becoming a very successful investor."
MORE.
Wednesday, April 27, 2005
RE: You Can't Always Get What You Want. You Get What You Negotiate.
You can't always get what you want. But if you try sometimes, you just might find...you get what you negotiate.
A new BusinessWeek article claims the women-men wage imbalance may be attributable to women's failure to negotiate.
"A number of potential causes account for the disparity, of course -- some women work part-time, pursue lower-paying careers on the whole, or take time away from the workforce to raise families. But executive coach Lee E. Miller says the problem may be more basic and more easily remedied -- a lack of negotiating skills."
Lee suggests 7 things women can do to balance the scales in their favor:
1. Show enthusiasm
2. Know what you really want
3. Avoid showing your hand
4. Show why you're the best fit
5. Wait until they really want you
6. Be on the lookout at all times
7. Network, network, network
Although Lee is a man, he apparently is an expert when it comes to women and negotiating. Two years ago, Lee explained 4 mistakes women make during negotiations - as part of an article in WSJ Career Journal.
Mistake 1. Adopting a negotiating style that doesn't reflect who you are.
Mistake 2. Not seeing a situation as an opportunity to negotiate.
Mistake 3. Not being willing to say no.
Mistake 4. Not negotiating well when its for yourself.
I'm not sure I agree that women consistently make Mistake #1 or #2.
At re:invention, we know women need attitude, authority, and adaptability to succeed in negotiations. We are more inclined to agree with Dr. Debra Kolb's take on why women wrestle with negotiating. Dr. Kolb, a professor at Simmons College, suggests:
"Women have traditionally paid attention to relationships and that attention can be used against them, making it difficult for them to get others to the table and to resist making concessions once they are there."
If you reside in Chicago, you may want to attend the upcoming Bank of America Women Negotiation Seminar on Thursday, May 12, 2005, from 9 AM to 4:30 PM at the Westin Michigan Avenue. RSVP to Naomi Cooley, 847.615.5975. Tell her Kirsten at re:invention sent ya!
RE: Sherry Lansing: What Matters Most is Moments of Human Intimacy.
Interesting article in this month's Vogue featuring Sherry Lansing, former Chairman and CEO of Paramount Picutures who stepped down last month. Sherry began her career as a part-time model/actress and full-time inner-city teacher. She married and divorced her high school sweetheart and remained single for most of her career until she married for a second time in 1991 at age 50. She adopted two step-sons.
Sherry's advice:
"In the past 12 years, the personal has take a backseat. All the normal things women did I'd been doing on the phone or at the crack of dawn. My life had become so completely structured that if I was having lunch with a friend I could never say 'Hey let's go take a walk. Let's go buy a pair of shoes'....I don't know anyone who, while they lay dying said, 'I wish I'd had one more day at the office.' I know a lot of people who, when that moment came, simply wanted to be held and wished they'd had more moments of human intimacy....I didn't get enough. I want more of them now."
I want that myself. I can't seem to find it.
Tuesday, April 26, 2005
RE: You Can't Be A Prophet In Your Own Land.
The Innovation Entrepreneurship Index was recently released by the SBA Office of Advocacy. Using census and other federal data, the study ranked 394 areas in the country on entrepreneurship and innovation activities. The most entrepreneurial regions were associated with higher levels of technology and they boasted a higher proportion of college-educated residents. The most entrepreneurial regions tended away from manufacturing as a base.
Thus its no surprise that the lowest-ranked regions were in upstate New York and the upper Midwest. Colorado's Glenwood Springs and Ft. Collins led the lists. Chicago ranked 214th in the number of new firms created annually (3 per 1,000 residents).
CLICK HERE for the full report.
Monday, April 25, 2005
RE: The New Pope Parrots Harvard President Dr. Larry Summers?
Is it me? Or does the new Pope sound eerily like Harvard President, Dr. Larry Summers?
From Forbes' Profile Of Pope Benedict XVI...
Ratzinger's views on sexuality and feminism are particularly controversial. The new pope has shown himself to be intolerant of homosexuality, extramarital sex and any form of artificial birth control. Furthermore, his criticism of feminism as undermining biologically defined duties and his opposition to women in the priesthood jar modern audiences...
MORE.
Saturday, April 23, 2005
RE: Our Saturday Feature - 10 Tips for 10 Million WomenTM.
Welcome to the re:invention 10 Tips for 10 Million WomenTM Saturday Feature. Each weekend we feature a woman entrepreneur and her personal 10 tips for success. We hope this feature will be a powerful example of "women helping women win." Our goal: a wisely-stocked toolbox for women entrepreneurs, with practical business and marketing ideas you can use today to turn your million dollar dream into a profitable and actionable reality.
This week's featured woman entrepreneur is Yvonne Brown, Founder and Chief Empowerment Officer of JAD Communications International (Chicago, IL), a business and executive coaching firm.
about Yvonne Brown and JAD Communications
JAD Communications International (www.JADcommunications.com) was founded in 2002 by Yvonne Brown to help women on the Journey to Achievement of their Destiny. The primary focus of the company is public speaking, keynote presentations, workshops and seminars for corporations and associations. Yvonne is an internationally recognized speaker, author, personal motivation, inspiration, and empowerment expert. Author of "Self Creation: 10 Powerful Principles for Changing Your Life" Yvonne helps people to eliminate self-sabotage, stop self-limiting beliefs and reach their highest potential. She knows how to accelerate personal performance and career fulfillment for workgroups and individuals everywhere. Her new book "Ethics, Choice and Leadership" will be available later this year.
CLICK HERE FOR YVONNE'S 10 TIPS
Share YOUR knowledge, WISE WOMAN! Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.
Friday, April 22, 2005
RE: SBA's Businesswoman of the Year: Marilyn Carlson Nelson.
Marilyn Carlson Nelson, chairman and CEO of the Carlson Companies, has been designated as the SBA Businesswoman of the Year. Ms. Nelson was honored as one of Forbes "World's Most Powerful Women" last year, has served as chair of the National Women's Business Council since 2002, and continues to be a strong advocate for women entrepreneurs. Fortune and Working Mother magazines recognize Carlson Companies as one of the "100 best places to work for in America." 
Marilyn is the daughter of Curtis Carlson, a salesman who invested $50 to start Gold Bond Trading Stamps in 1938 and built the marketing, travel, hospitality conglomerate that includes Radisson Hotels, Carlson Wagonlit Travel, and T.G.I. Friday's. She took over as Carlson Companies chairman and chief executive when her father died in 1999. Marilyn and her sister Barbara Carlson Gage assumed equal halves of the $31 billion (2000 sales) company. Systemwide Carlson Companies sales totaled $26 billion in 2004. Of course, the entire travel industry has struggled post-9/11.
Marilyn once told a Forbes reporter, "I believe more women have a choice not to work than are willing to admit it."
I just want to BE this woman. Alas, there simply aren't many self-made women billionaires.
More.
Tuesday, April 19, 2005
RE: Why Men Earn More Than Women. At Least According to Dr. Warren Farrell.
The American Management Association has placed Dr. Warren Farrell's brash, "self-declared accurate yet controversial" new book, Why Men Earn More Than Women (Publisher AMABOOKS), on their 2005 Business Reading List. Why Men Earn More Than Women argues that women's unconscious trade-offs, not discrimination, affect how much they earn. Regardless of the evidence, Dr. Farrell suggests, we are psychologically and genetically invested in the belief that women earn less than men.
Dr. Farrell offers 5 Farrell facts in his book:
1) Women make more money than men for the same work.
2) Many other women make the same money men make for fewer sacrifices.
3) Many unskilled women have jobs rarely available to men.
4) Many skilled women have careers in which it is much more difficult for equally qualified men to find employment.
5) Some women professional athletes can make a living for achieving at a level not afforded to a man achieving at that same level.
Also noted in the book: "Business owners whose goal is a more flexible life make less profit. Female business owners net only 49% of what male business owners do."
Dr. Farrell offers 8 TIPS to women who want to earn more money. I don't know about you, but I was just dying to read his suggestions.
More From Men's News Daily
Sunday, April 17, 2005
RE: Our Saturday Feature - 10 Tips for 10 Million WomenTM.
Welcome to the re:invention 10 Tips for 10 Million WomenTM Saturday Feature. Each weekend we feature a woman entrepreneur and her personal 10 tips for success. We hope this feature will be a powerful example of "women helping women win." Our goal: a wisely-stocked toolbox for women entrepreneurs, with practical business and marketing ideas you can use today to turn your million dollar dream into a profitable and actionable reality.
This week's featured woman entrepreneur is Jennifer Warwick, Founder & CEO of jenniferinc (Los Angeles, CA), a company that offers success coaching to gutsy women.
about Jennifer Warwick and jenniferinc
Jennifer Warwick, MA (www.jenniferinc.com) is a women's career strategist and coach based in Los Angeles, with clients in the US, Canada and Europe. Whether you want to get gutsy and step into living a bigger more fulfilling life...or you have found your current gutsiness isn't getting you the results you want...Jennifer and the team at jenniferinc coaching can help you achieve success on your own terms. Jennifer specializes in career transitions, including transitioning to self-employment; overcoming underearning; navigating office politics; and reviving stalled careers. She is also an award-winning speaker, and offers both teleclasses and on-site workshops. She's currently at work on her first book of career advice for women. Sign up for her free monthly e-newsletter at www.jenniferinc.com.
CLICK HERE FOR JENNIFER'S 10 TIPS
Share YOUR knowledge, WISE WOMAN! Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.
Wednesday, April 13, 2005
RE: I Quit Every Day. But I Come Back Tomorrow.
Today was a bad day. A BAD day. Our server was down, our new phone system was randomly disconnecting callers, media was hounding us for sour stories. I was late for every meeting, bewildered by legal contracts, and unable to pause to eat lunch. It finally dawned on me at 8 p.m. this evening that I haven't seen this side of **fun** in weeks. 
"I quit!" I exclaimed to one of re:invention's new satellite office Managing Directors around 8:30 p.m. She promptly quipped that I had mentioned that I was quitting last month...and two months before that...each time on equally frustrating days. "You quit every day," she said. "But you always come back tomorrow."
She's right. Sometimes I can't stand up and I can't fall down. When you are on a passionate mission to build more women-led million dollar businesses and sustain your own million-dollar business...you often get frustrated, but you never really give up. You take a breather and you get your focus back in order. Your feet find their way to landing on your office doorstep each day. You begin anew.
In her Fortune Small Business article, "Why Women Rule," reporter Anne Fisher highlighted Center for Women's Business Research statistics suggesting that the majority of women entrepreneurs are motivated to launch businesses "to get control over their own work hours." I disagree - and re:invention's weekly poll proves my point. I suggest the Center for Women's Business Research didn't ask the question in the right way, and therefore they skewed responses. I believe women entrepreneurs are driven by PASSION - and we stick with our businesses as long as we can (even when the going gets rough).
Women entrepreneurs have a range of perspectives and varied interest levels when it comes to making big dollar profits, giving to charity, style and beauty, lifestyle choices, rearing children, travel, raising capital, networking, juggling flexible work schedules or working out of home or business offices. Some women entrepreneurs (shiver my timber) actually dislike high heel shoes. THERE IS ONE THING - JUST ONE PRIMARY THING WE HAVE IN COMMON, OTHER THAN GENDER, INEVITABLE AGING, AND A BIRTH MOTHER: women entrepreneurs are equally exuberant and PASSIONATE about our ideas. We have PASSION for seeing our business ideas take winged butterfly flight.
Yes I quit every day...but I come back tomorrow. Someone should start a support group for this.
Tuesday, April 12, 2005
RE: The Boys Are Back in Town. Where's Oprah?
Always on the look out for money, meaningful mentors, and marketing tools for your toolbox...
The Angel Capital Association (an association that brings together 200 angel organizations to share best practices, network, and help develop data about the field of angel investing) held their annual meeting on April 3 in San Francisco. According to yesterday's article The Angels Are Back in the Wall Street Journal, potential angel deals vary dramatically from region to region. A friend and Pasadena Angel Board member was quoted in the article (congrats, M!). Also noted:
"Angel investors say a rule of thumb in their world is that an angel's first deal is always a bad one. Investors suspend tough business judgment in their eagerness to get their oars in the cash flow.
Which raises the surprising fact that no one really knows how well, or how badly, angel investors as a whole actually do. The field has its anecdotal examples of home runs, like the 1998 check for $200,000 that Sun Microsystems co-founder Andy Bechtolsheim wrote to the co-founders of Google, which became worth nearly $300 million. Such tales have the effect of evening news reports about lottery winners, and keep angels in the game even without hard aggregate data. In fact, the angel association is now attempting to answer the question of cumulative angel profits (or losses) once and for all."
Some intriguing stats?
The Seattle PI
reported this week that "women are much more likely to receive capital from individual investors, at 73 percent, than from institutional investors, at 15 percent."
Let's take a look at what that means in terms of numbers and dollars. According to the
Center for Venture Research, women angels represent just 5 percent of the angel market (for comparison,
women represent about 10% of venture capitalists). Only one quarter of these women angels actually made an investment in 2004. Hmm. Appears most Angels actually look like this! ----->>>>>
Women-owned ventures only account for 4.7 percent of the entrepreneurs that are seeking angel capital. THE YIELD RATE FOR WOMEN-OWNED FIRMS was 12.5 percent in 2004, lagging the general angel market by 6 percent. This indicates that women-owned ventures have less chance of obtaining angel funding than their male counterparts (securing surprisingly the same amount - 4-5% - as in the venture world where there are twice as many women doling out dollars). Given the low yield rates it appears women-owned firms not only need to attract the attention of angel investors, but they need to build "investability potential" through education and networking. For more information visit
www.unh.edu/cvr.
Uh...hello, Oprah? Why the h*** are you wasting all your time promoting useless self-help books and cars? Shouldn't THIS be your cause? Perhaps your
Angel Network should fund women's businesses as well as do-good organizations. Lend me your ears over lunch at Wishbone.
Other resources: www.angelcapitalassociation.orgEditor's Post-Script Note: Yeah Yeah Yeah. I deleted the word "hell" after being hit on the head by re:invention's advisory board.
Saturday, April 09, 2005
RE: Our Saturday Feature - 10 Tips for 10 Million WomenTM.
Welcome to the re:invention 10 Tips for 10 Million WomenTM Saturday Feature. Each weekend we feature a woman entrepreneur and her personal 10 tips for success. We hope this feature will be a powerful example of "women helping women win." Our goal: a wisely-stocked toolbox for women entrepreneurs, with practical business and marketing ideas you can use today to turn your million dollar dream into a profitable and actionable reality.
This week's featured woman entrepreneur is Melissa Krinzman Steinhardt, President & CEO of Venture Architects (New York, NY), a business planning and capital raising firm.
about Melissa Krinzman Steinhardt and Venture Architects
Venture Architects, LLC (www.venturearchitects.com) positions private companies for success in the capital raising process through the development of business plans, financial projections, and investor presentations. Since 1998, Venture Architects has worked with over 300 early and growth-stage companies across a wide variety of industries, which have raised approximately $250 million in investment capital. The team at Venture Architects hails from companies such as Accenture (formerly Andersen Consulting), A.T. Kearney, BSMG Worldwide, and Monitor Com.
CLICK HERE FOR MELISSA'S TOP 10 TIPS
Share YOUR knowledge, WISE WOMAN! Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.
Thursday, April 07, 2005
RE: So Tell Me What You Want, What You Really, REALLY Want.
So many programs and "organizations" to help women entrepreneurs grow...so little time in your schedule. If you are like me, you are TIRED OF WAITING for access to resources and business success. Women have waited long enough - and surely more than 3% of us deserve to be running million-dollar women-led businesses. Waiting quietly for "my turn," starting small and growing s-l-o-w-l-y, and running on cash flow fumes simply isn't acceptable for me. Is it acceptable to you? REALLY?
A few organizations for you to try, depending on where you fall in your business lifecycle.
Ladies Who Launch Incubators
Need access to "good personal coaches" who can inspire creativity and help you get motivated? Interested in fun networking with like-minded women? Ladies Who Launch is a re:invention partner. Good for beginners - although business success also requires you to ANSWER SOME TOUGH QUESTIONS and plan a sound business strategy (try re:invention's partnership discount with Palo Alto Software or any of our other partnership resource links!). Learn more about Ladies who Launch incubators at www.ladieswholaunch.com.
NAWBO (National Association of Women Business Owners)
NAWBO offers a wealth of opportunities ranging from contacts and networking to learning, advocacy and growth. re:invention advisory board member Kara Cenar is the new NAWBO Chicago President. Need an advisory board for the day? Free of charge to NAWBO members. What a cool idea. 75% of NAWBO businesses gross under $100k annually.
Count-Me-In
The nation's second largest microloan provider to women is conducting a search for the next million-dollar women-led business. Fifteen national women winners will win a $20-45k LOAN and access to a dream team of personal business advisors who will help refine their business plan. Smart program - although a gal who is serious about success can only get so far on a $25-40k loan. Interested women business owners who would like to break the million-dollar barrier can learn more about the award criteria and apply at www.count-me-in.org.
Springboard Enterprises
Springboard 2005: Midwest has announced a call for fund-worthy women business owners. Springboard has showcased more than 317 women entrepreneurs at forums around the country, raising $3 billion for businesses to date. Ladies Who Launch recently suggested Springboard only connects women with venture capitalists. FOR THE RECORD, TIS NOT TRUE. Springboard connects the nation's most promising women-led companies and their business plans with an audience of leading venture capitalists, angel investors, business advisors, and corporate investors. Why is this so important to note? Because according to re:invention and Growthink Research, women entrepreneurs only receive 4% of venture funding. Center for Women's Business Research statistics indicate women are much more likely to receive capital from individual investors, at 73 percent, than from institutional investors, at 15 percent. Prior to the September Midwest Forum, Springboard presenters will participate in a six-week coaching program involving personal and professional investors, accountants, lawyers, and business development/marketing professionals. Pre-presentation training will also include an intensive Bootcamp orientation. That amounts to real money and mentoring for businesses with million-dollar potential. Interested women business owners who would like to learn more about Springboard Enterprises or apply should visit www.springboardenterprises.org. The application deadline is June 24, 2005. Or contact me - I'm serving on the Springboard Midwest Forum Planning Committee...
Happy hunting! And I almost forgot...if you are in need of marketing and national PR and want to be a woman who helps women win - www.reinventioninc.com. We'll work hard to generate ink, sales, profitable partnerships, and measurable results while you are busy attending these exciting organization events!
Remember, the top 3 tools a women entrepreneur needs in her toolbox are money, meaningful mentors, and MARKETING.
Wednesday, April 06, 2005
RE: Tips for Recruiting, Training, & Entertaining Employees.
We're expanding at re:invention - and hunting for both a Casting Director (to recruit, retain, train, and entertain re:invention associates) and an East Coast Business Development Director. We've got a few great candidates. The process has been slow-going since I've recently crashed a car (I was rear-ended at a stoplight) and I'm relocating mid-month to a new home.
The decision to hire in a small business is challenging...especially for women. The 10.6 million women-led companies in the U.S. employ 19.1 million people and their expenditures on salaries and wages are an estimated $492 billion per year.* That equates to only 1.8 employees per women-led company. Perhaps that impacts our ability as women to build million-dollar businesses - if we don't staff and delegate, we can't grow.
Before you rashly run out to hire, remember you should have positive cash flow to support your staff and confidence in your company's long term outlook.
A very wise mentor and former COO of a Fortune 500 company recently gave me a glib but amazingly accurate 1 hour download of free advice about building teams.
Her 8 tips in a nutshell:
- Communicate a clear sense of mission, vision, and roles.
- Fearlessly and freely share power and wealth.
- Publically trumpet a team member's obvious talents and privately acknowledge their hidden gifts.
- Graciously open their doors, clear their path to a window, and scaffold-fit their barriers.
- Foster a winning attitude, open communication, and mutual respect...but don't mandate cooperation. Competition is good.
- Recruit top talent (even if it takes more time), fire early.
- Make sure to manage MGG (mutual get and give). If you don't get/give, they don't get/give. And vice versa.
- Weed out the sycophants.
Welcome you to share your team building ideas!
Tuesday, April 05, 2005
RE: Good Housekeeping's Spring-Cleaning Checklist.
It may not be marketing and "it ain't rocket science," but check out Lois Witt's column about Spring Desk Cleaning from Fortune Small Business Magazine. A cluttered office can impact sales and sanity.
Quoted as an authority on organization in the column, author Julie Morgenstern suggests a simple system called SPACE:
S is for sort. Spend half an hour figuring out the 5 broad categories of your work. For instance, they could be personnel, suppliers, clients, marketing and advertising, and finance. Then sort your desk into 5 piles.
P is for purge. Once you have sorted everything into 5 piles, toss out documents that are duplicates, outdated, or unnecessary.
A is for assign. You've sorted. You've pared down. Now decide where you want your files located (ideally within reach of your desk chair). Assign files a permanent space.
C is for containerize. Buy file cabinets, storage boxes, and color folders (and correlate colors with your business categories). "Color is very engaging," Morgenstern says. "And we process color much faster than we do text..."
E is for equalize. "At the end of the day, take 15 minutes to clean up your desk and put everything away," she says. Everybody raise your right hand and nod.
- Typed painstakingly by Kirsten, trapped under a large pile of uncategorized junk paper, uncolored client folders, and oversized books. Grace? Dave? Mom? Can anybody hear me out there? Uh...hello? Could use a little help here...
Monday, April 04, 2005
RE: Celebrity Tattoos and You.
"Marketers believe that a quality call center and regular proactive calls are more important when it comes to increasing brand loyalty than big brand advertising campaigns and celebrity endorsement, a new Ion Group survey says...The research found that celebrity endorsement was considered the least-effective brand building technique, with a score of only 56. Brand advertising fared better with a score of 90, but this was still the second lowest score in the poll."
- MORE from today's Brand Republic announcement.
For most small businesses, celebrity endorsements can be an expensive proposition (unless of course, you have personal connections). A celebrity tattoo can overshadow an emerging brand, and there is always risk of regret (waning popularity or a public scandal). I am somewhat dubious of celebrity branding - hitching your product or service wagon to the appeal of a celebrity superstar. I'm much more fond of using "
southern homespun hospitality" to generate word of mouth for appealing products that actually fit a potential customer's lifestyle and self-defined image. In the end, I believe you should kindly invite
both celebrities and everyday folk to join your customer community.
Can't help but wryly point out that the study was conducted by the
Ion Group - a
state of the art call and contact center.
This Ion Group study is on the heels of last year's Steve Garvey/Enforma legal decision concerning FTC policies on celebrity endorsements. That ruling limited the circumstances under which an advertising celebrity spokesperson can be held personally liable for product claims.
If you are hunting Hollywood types, a few resources:
-
Hollywood - Madison (register for their free "
fame index e-newsletter.")
-
Contact Any Celebrity-
Entrepreneur Article - "Celebrity Endorsements"
Saturday, April 02, 2005
RE: Our Saturday Feature - 10 Tips for 10 Million WomenTM.
Welcome to the re:invention 10 Tips for 10 Million WomenTM Saturday Feature. Each weekend we feature a woman entrepreneur and her personal 10 tips for success. We hope this feature will be a powerful example of "women helping women win." Our goal: a wisely-stocked toolbox for women entrepreneurs, with practical business and marketing ideas you can use today to turn your million dollar dream into a profitable and actionable reality.
This week's featured woman entrepreneur is Sandy Marsico, Principal and Founder of Sandstorm Design (Chicago, IL), a marketing design firm.
about Sandy Marsico and Sandstorm Design
Founded in 1998 by Sandy Marsico, Sandstorm Design (http://www.sandstormdesign.com) is a Chicago-based marketing design firm specializing in B2B marketing communications. From print to web, Sandstorm Design helps businesses craft, communicate and deliver their marketing message in a clear, strategic and intuitive way. Creative services include: advertising campaigns, sales collateral, brand development, media kits, direct mail, trade show pre- and post-show communications, website design, and email marketing.
CLICK HERE FOR SANDY'S 10 TIPS
Share YOUR knowledge, WISE WOMAN! Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.
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